Paid Media ReviewGoogle Ads · Meta Ads · Budget allocation
Performance Marketing Audit
Find OutWhat Is Holding BackYour Performance Marketing
A practical audit of your campaigns, tracking, reporting, funnel, and budget allocation—with clear recommendations and priorities, not generic observations or a long list of theoretical improvements.
Google Ads · Meta Ads · Analytics · FunnelPriority action plan includedPractical—not academicDelivered in 5–7 business days
GTMGA4CONV
Tracking & ReportingGA4 · GTM · Conversion accuracy
Funnel & ConversionLanding pages · Lead quality · Funnel leaks
Prioritised Action Plan
P0
Fix immediatelyP1
High impactNext 30 daysP2
Medium-termImprovementsA useful audit
Diagnose the system, not only the ad account.
An apparently weak campaign can be a tracking, offer, landing page, qualification, or follow-up problem. The audit follows the evidence across those boundaries.
01 · Evidence
Understand the current state
Review business goals, campaigns, conversion definitions, tracking quality, funnel behavior, and available outcome data.
02 · Diagnosis
Separate symptoms from causes
Identify where account structure, data quality, creative, landing experience, or commercial process is limiting performance.
03 · Action
Prioritize the fixes
Produce a practical roadmap ordered by likely impact, evidence, effort, and dependency—not by page count.
What we review
Eight areas—covering campaigns, tracking, funnel, and budget.
An audit is only useful if it produces specific recommendations. We review each area with the same rigour we’d apply to an account we’re about to manage—not as an outside observer, but as a practitioner who understands what good looks like.
01 · Campaigns
Google Ads account review
Campaign structure, keyword strategy, match type discipline, negative keyword coverage, ad copy quality, asset configuration, bidding strategy, and budget allocation across campaign types including Performance Max.
- Search structure
- PMax evaluation
- Shopping feed
- Bidding strategy
02 · Paid social
Meta Ads account review
Campaign structure, audience segmentation, creative quality and fatigue signals, funnel architecture, retargeting sequences, Pixel and CAPI setup, and lead quality versus lead volume evaluation.
- Audience structure
- Creative fatigue
- Funnel logic
- Pixel + CAPI
03 · Tracking
Conversion tracking and GA4 review
GA4 configuration quality, GTM implementation, conversion event accuracy, duplicate tracking detection, Consent Mode setup, and whether the tracking data can actually be trusted for campaign decisions.
- GA4 config
- GTM audit
- Conversion accuracy
- Consent Mode
04 · Reporting
Reporting quality review
Whether existing reports answer business questions or just display metrics. What’s missing, what’s misleading, and what a useful reporting setup would look like for this business.
- Dashboard quality
- Attribution gaps
- Decision utility
05 · Landing pages
Landing page and conversion rate review
Message match between ads and landing pages, page load speed, mobile experience, CTA clarity, form friction, and conversion rate analysis where data is available.
- Message match
- Mobile experience
- CTA clarity
- Form friction
06 · Budget
Budget allocation review
How budget is distributed across campaigns, channels, and objectives—whether the allocation reflects actual performance, and which campaigns deserve more or less investment.
- Cross-campaign
- Channel mix
- Wasted spend
- Scaling readiness
07 · Funnel
Funnel analysis
Where the funnel is leaking—from traffic to lead, lead to qualified, or qualified to close. Which stage produces the most leverage if improved.
- Drop-off points
- Stage conversion rates
- Highest leverage fix
08 · Output
Priority action plan
A ranked list of recommendations—P0 (fix immediately), P1 (high impact, next 30 days), and P2 (medium term). Not a list of everything that could be improved, but a clear roadmap ordered by commercial leverage.
- P0 critical fixes
- P1 high leverage
- P2 medium term
- Written report
What you get
Three things every audit delivers.
01
What’s broken and why
Specific issues in your campaigns, tracking, and reporting—with root causes where they can be identified, not vague observations.
02
What to fix first
A prioritised P0, P1, and P2 action plan, so the highest-leverage work happens before lower-impact improvements.
03
What a managed system looks like
If you decide to engage ongoing support, a clear view of what the operating system should look like and where management can add value.
How it works
A focused review, delivered with a clear next step.
The audit is designed to give you a useful answer quickly, without disrupting the teams and systems already doing the work.
Request and scope confirmation
We confirm the platforms, business context, access required, and scope. Most audits are delivered within 5–7 business days.
Access and data collection
You grant read-only access to the relevant Google Ads, Meta Business Manager, GA4, GTM, and Looker Studio accounts. No changes are made during this stage.
Review and analysis
A practitioner reviews the accounts, tracking, reporting, funnel, and budget allocation against the agreed scope.
Written report delivery
You receive a written diagnosis, root causes where identifiable, and a prioritised action plan your internal team, developer, or agency can execute.
Debrief call
A 60-minute walkthrough of the findings, priorities, and recommended next steps—so you can ask questions and leave with a clear decision path.
FAQ
Questions before you start.
What is a performance marketing audit?
A performance marketing audit is an independent review of how campaigns, tracking, landing pages, reporting, budgets, and sales feedback work together. It identifies wasted spend, unreliable signals, structural risks, and the highest-value improvements. The purpose is not to generate a long checklist; it is to give the business a prioritized decision path.
What is included in the performance marketing audit?
The audit can cover Google Ads, Meta Ads, GA4, Google Tag Manager, conversion tracking, landing pages, funnel quality, reporting, attribution, and budget allocation. AdGurus also reviews the commercial context behind the metrics, including lead definitions, sales feedback, margin, and capacity where data is available. The exact platforms and depth are agreed before access is requested.
What do we receive at the end of the audit?
You receive a written audit with evidence, prioritized findings, recommended actions, and a 60-minute debrief. Recommendations distinguish urgent risks from improvements and experiments, and identify likely owners or dependencies. The goal is to make the next decision clear whether implementation stays internal, remains with an incumbent agency, or is assigned to AdGurus.
How much does a performance marketing audit cost?
The audit is quoted as a fixed project fee based on the number of platforms, account complexity, markets, tracking stack, and depth of analysis required. A single-platform review costs less than a multi-channel audit with analytics and funnel analysis. AdGurus confirms the scope and fee before work begins, with no percentage-of-spend charge or automatic retainer.
How long does the audit take?
Most performance marketing audits are delivered within 5–7 business days after all required access and commercial context are available. A larger multi-market or technically complex scope may require more time, which is agreed before work begins. Delays in access, tracking clarification, or stakeholder input can move the delivery date.
What access do you need?
Read-only access to the platforms in scope—typically Google Ads, Meta Business Manager, GA4, GTM, and any relevant reporting dashboards. We do not make account changes during the audit.
Can you audit just one platform?
Yes. We can scope the review around a single platform, such as Google Ads or Meta Ads, where that is the most useful starting point.
How is this different from a free agency audit?
This is an independent practitioner-led review. The goal is not to sell a predefined media package; it is to identify the most commercially useful next actions, including where the answer may sit outside the ad account.
Do we need to commit to ongoing management?
No. The audit is a standalone engagement. You can implement the recommendations internally, with your existing agency, or ask us to help with the next stage.
Can you audit our current agency or in-house team's work without taking over?
Yes. The audit can provide an independent view while the existing team or agency remains in place. Findings focus on evidence, priorities, ownership, and constructive next steps rather than assigning blame. AdGurus can brief the responsible team and validate later changes without requiring account management.
Get clarity
Find out what’s actually holding back your performance marketing.
Request an audit and receive a clear, prioritised action plan for the work that will make the biggest difference.
Related services
What comes after the audit.
Strategy
Performance Marketing Consulting
Build and run the operating system behind better paid media decisions.
Google Ads
Google Ads Management
Improve structure, measurement, and commercial performance across Google Ads.
Measurement
Analytics, Tracking & Reporting
Make your data more reliable for marketing and business decisions.