01
Data over instinct
Every recommendation is backed by numbers. We don't guess which creative will work, which audience will convert, or which channel will scale — we test, measure, and then commit.
About AdGurus
Senior thinking. Hands-on work.
AdGurus was built for companies that want direct access to experienced people who understand both the commercial decision and the campaign detail.
Founded in Athens
15+ years founder experience
Google Partner
Strategy + execution
Our approach
How we work
02
Extension, not vendor
We work inside your business, not alongside it. That means understanding your margins, your seasonality, your CRM, and your growth targets — not just running campaigns in isolation.
03
Responsive by design
Performance doesn't wait for a quarterly review. When something breaks, spikes, or needs a decision, you hear from us — not the other way around.
04
Honest reporting
We show you the numbers that matter, including the ones that aren't great. No vanity metrics. No hiding behind reach and impressions when ROAS is the question.
05
Continuous improvement
Every month should be better than the last, or we need to understand why it isn't. We operate in structured test-learn-scale cycles, not set-and-forget.
06
Long-term thinking
Short-term wins that damage long-term brand or account health are not wins. We manage your accounts with the discipline we'd apply to our own money.
Why choose us
What sets us apart from most agencies
Most agency relationships follow a predictable pattern: onboarding, a honeymoon period of good results, gradual performance plateau, and then a re-pitch to keep your attention. We're built to avoid that pattern.
Our team are practitioners first. Everyone who touches your account has run campaigns with real budget at risk — not just managed dashboards.
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01
No account manager middle layer
You speak directly with the people managing your campaigns — not a relationship manager who relays messages to the people who actually know.
02
CPA and ROAS accountability
Our performance reports start with your business metrics — cost per acquisition, revenue, ROAS — and work backward to campaign decisions.
03
Google Partner certified
Certified across Google Ads, Shopping, and Analytics — which means access to beta features, dedicated support, and peer-reviewed expertise.
04
AI-augmented operations
We use AI tooling in our own workflow to move faster and spot patterns human review would miss — and now offer this as a client-facing service too.
05
Industry-specific experience
From healthcare compliance constraints to luxury brand safety requirements — we've navigated the edges of platform policy so you don't have to learn them the hard way.
Founder
About Yannis Giovanos
Yannis has more than 15 years of experience in performance marketing, shaping digital strategies for major companies and fast-growing startups. His work now spans paid acquisition, analytics, marketing leadership, AI adoption, and training.
His operating belief is simple: a strong performance marketer must understand the client’s bottom line, not only the advertising platform.
Performance Marketing Consulting is provided directly by Yannis, giving clients hands-on access to his experience, strategic guidance, and commercial perspective.
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01
Performance strategy
Channel roles, investment decisions, measurement, and commercial interpretation.
02
Practical AI
Workflows and training that improve real marketing work without replacing judgment.
03
Team enablement
Advisory support, recruiting, training, and a stronger decision-making rhythm.
Clutch reviews
Client feedback, independently verified.
Work with us
Work with a team that's invested in your growth
Book a free call. We'll review your current setup and tell you honestly what we can improve.