Role DefinitionResponsibilities · Seniority · Success criteria
Digital Marketing Recruiting
By PeopleWho UnderstandDigital Marketing
We help companies find, filter, and evaluate marketing talent—from performance marketers and marketing managers to analytics and paid media specialists. We assess candidates the way practitioners do, not HR generalists.
Search & ScreeningCandidate sourcing · CV review · Portfolio evidence
Practitioner EvaluationTechnical scenarios · Analytical thinking · Strategic judgment
The problem
Marketing hiring is harder than it looks—because titles don't describe skills
A “digital marketer” can mean a paid media specialist, content marketer, CRM manager, analytics specialist, ecommerce manager, growth marketer, or social media manager. The first step is defining the right role before writing a job description or speaking to a single candidate.
Generic recruiters cannot evaluate marketing competence—they screen for keywords, not capability.
Candidates sound good in interviews but lack hands-on skills that the role actually requires.
Founders and non-marketing managers don't know what profile they actually need.
The job description is too broad—one role covering paid media, analytics, content, and strategy simultaneously.
Companies hire a junior when they need a senior, or vice versa—because seniority isn't clearly defined.
The wrong hire creates months of lost momentum and costs significantly more than a proper recruiting process.
Roles we help with
Specialist digital marketing roles—evaluated by people who do this work
We recruit for roles where technical evaluation matters—where a general recruiter’s screen won't distinguish between a candidate who understands performance marketing and one who knows the vocabulary.
Paid media
- Performance Marketing Specialist
- Google Ads Specialist
- Meta Ads Specialist
- Paid Social Specialist
Leadership & growth
- Digital Marketing Manager
- Growth Marketing Manager
- Ecommerce Marketing Manager
- Fractional / Part-time Marketing Support
Operations & content
- Marketing Automation Specialist
- Analytics & Tracking Specialist
- Content Marketing Specialist
- Social Media Manager
Our process
Seven steps—from unclear role to right hire
Most bad hires happen because the role was wrong before the search started. We begin by defining what the business actually needs, then build everything else around that.
Role definition
Clarify what the business actually needs—not just a job title. What will this person own? What does success look like in 6 months? What seniority level does the business actually need?
Job description and positioning
Write a realistic and attractive job description that attracts the right candidates—not a list of everything you could ever want, but a clear picture of what this role is and why a strong candidate would want it.
Candidate sourcing and promotion
Publish and promote the role across relevant channels—LinkedIn, digital marketing communities, and direct outreach where appropriate. Not a passive post-and-wait approach.
Screening and filtering
Review CVs, portfolios, and experience with a practitioner’s eye. Filter for demonstrated capability—specific account types, tools used, metrics they owned—not just years of experience.
Technical evaluation
Assess whether shortlisted candidates actually understand the work. We use scenario-based evaluation—how would you structure this campaign, how would you diagnose this problem—not generic interview questions.
Shortlist
Present only the strongest candidates—typically three to five, with a written assessment of each. No padding the shortlist to justify the process.
Final interview support
Help the client ask the right technical questions, evaluate candidates consistently, and make a confident decision. We remain available through the offer process and onboarding handover.
How we evaluate candidates
What strong digital marketing candidates should actually be able to do
We evaluate candidates against the criteria that matter in the role—not CV polish or confidence, but demonstrated ability to do the work and think about performance marketing like a practitioner.
01
Platform experience
Specific account types, budget levels, and campaign structures they've managed—not just tool names on a CV.
02
Analytical thinking
How they diagnose performance problems, interpret data, and distinguish between correlation and causation in campaign results.
03
Understanding of KPIs
Whether they think about metrics in terms of business outcomes—not just platform dashboards and vanity numbers.
04
Ability to explain results
Can they explain performance clearly to a non-technical stakeholder? Candidates who can't explain results can't improve them with a team.
05
Strategic judgment
Do they make recommendations or wait for instructions? Can they identify where budget allocation is wrong before being told?
06
AI and automation awareness
How they currently use AI tools in their workflow—not whether they know the buzzwords, but whether they've built real working processes.
FAQ
Common questions
What does a specialist digital marketing recruiter do?
A specialist digital marketing recruiter helps define the role, attract candidates, assess practical capability, and support the final hiring decision. AdGurus evaluates channel knowledge, analytical reasoning, commercial judgment, and the evidence behind a candidate's claims. The service can cover the full search or add practitioner-level assessment to an existing HR or recruitment process.
Why use a specialist digital marketing recruiter instead of a general recruiter?
A specialist recruiter can test whether a candidate understands the work, not just the vocabulary used to describe it. AdGurus knows what strong paid media, analytics, measurement, and marketing decision-making look like in practice, so shortlists are based on relevant evidence and reasoning. A general recruiter may still source effectively; the specialist layer reduces technical and commercial hiring risk.
Which digital marketing roles do you recruit for?
AdGurus can support searches for performance marketers, paid media specialists, Google Ads and paid social practitioners, marketing managers, content marketers, analytics professionals, and senior or fractional marketing leaders. The title is not assumed to be correct at the start. The mandate, expected outcomes, available support, and budget are defined before the market is searched.
How much does digital marketing recruitment cost?
Recruitment fees depend on the seniority and scarcity of the role, geography, sourcing scope, assessment depth, and whether AdGurus runs the full search or only technical evaluation. The fee structure and any replacement guarantee are set out before the engagement begins. A specific quote follows role definition so the cost reflects the actual search rather than a misleading generic percentage.
How long does it take to hire a digital marketer?
The hiring timeline depends on role clarity, seniority, location, compensation, notice periods, and the speed of client feedback. A realistic process allows time for role definition, sourcing, structured assessment, interviews, and offer completion. AdGurus agrees a target timeline and keeps decision stages moving, but does not protect a deadline by lowering the evidence required for a good hire.
We need “one digital marketer.” How do you determine what role we actually need?
We start with the outcomes, workload, channels, decision level, and support already available—not a fashionable title. If the brief quietly combines strategy, paid media, analytics, CRM, design, content, and management, we make the trade-offs visible and recommend a realistic role, partner mix, or phased hire.
How do you test whether someone can actually manage performance marketing?
We use structured questions and a bounded practical discussion based on the role: interpreting account evidence, defining conversion quality, allocating budget, diagnosing a weak result, or explaining a decision to a non-specialist. We look for reasoning, prioritization, and intellectual honesty—not memorized platform terminology.
Can you evaluate candidates sourced by our HR team or existing recruiter?
Yes. AdGurus can join at role definition, shortlist review, technical interview, final selection, or the complete search. This is useful when the internal recruiting team can source well but needs practitioner-level evidence before recommending a marketing hire.
Do you recruit for full-time, part-time, and fractional marketing roles?
Yes. AdGurus can help with full-time, part-time, and fractional marketing roles. The recommended model depends on the amount of execution, leadership level, available internal support, and whether the business has enough ongoing scope for a permanent hire.
What happens if the hire does not work out?
AdGurus includes a replacement guarantee period in placements, with the exact duration and conditions stated in the engagement terms. If a covered hire leaves or does not work out during that period, a replacement search is run under those agreed terms. The guarantee supports the process, but careful role definition and evidence-based evaluation remain the first protection against a poor hire.
Get started
Hiring for a digital marketing role?
Let's define the role properly before you start interviewing. A 30-minute call can prevent months of misaligned hiring. We'll help you clarify what the business actually needs—and what a strong candidate looks like.
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