News + insights
What we’re learning and building.
Notes from active work across paid media, performance strategy, analytics, creative production, and practical AI.
We Built an AI Bridge to Google Tag Manager. Here’s Why It Matters.
Meet Tag Manager MCP, our open-source connector for inspecting and managing GTM through a compatible AI assistant.
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Performance Max in 2026: A Practical Guide for Performance Marketers
How to steer, measure, and optimize Performance Max now that advertisers have better reporting, controls, and testing tools.
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We Ran Our First ChatGPT Ads Campaign. 5 Things We Learned.
ChatGPT Ads are not Google Ads with AI. Five early lessons on targeting, reporting limits, testing, and Context Hints.
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Meta Ad Spend Calculator | Estimate Competitor Facebook Budgets
Turn Meta Ads Library statistics into useful estimates of competitor Facebook and Instagram advertising budgets.
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Adgurus’ Founder Launches Marketing Consulting Service
A consulting offer for teams that need strategic guidance beyond traditional campaign execution.
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AdGurus Unveils Groundbreaking AI Video, Created with Google VEO 3
How AdGurus created an AI-generated social video campaign for Hosthub with Google VEO 3.
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Enhancing Google Ads with AI: Introducing Our Custom GPT Tool
Why we built a focused GPT from public resources and our internal Google Ads operating practices.
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Strategy vs Tactics in Paid Marketing
Paid advertising is a powerful vehicle, but it is not the map. Why execution needs a clear commercial strategy.
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