01 · Search
Capture existing intent
Search reaches people already looking for a specialist or treatment, and is usually where we start.
Medical marketing · Doctors & clinics
Medical marketing for doctors & clinics
Reach the right patients. Understand what brings them to your practice.
Google Ads, call tracking, and clear reporting for your clinic — from the first enquiry to the attended appointment.
Looking for support with your campaigns? Let's talk about your clinic
Free guide · 4-page PDF
Google Ads for
Doctors & Clinics
A practical guide to attracting relevant enquiries and measuring what happens next.
Inside the guide
Know what to ask before you invest.
Four pages on the decisions that matter: where to start, what to measure, and how to assess your agency's approach to medical advertising.
Start with the right searches
Focus on your services, your location, and appointment intent.
Measure calls as well as forms
See the enquiries that website analytics alone can miss.
Follow enquiries through to attendance
Understand what becomes a booking and an attended appointment.
Give growth channels a clear role
Know when Performance Max and social video can support Search.
Case study
IQ Skin Clinics · Athens
For IQ Skin Clinics, we combined Google Ads and other paid channels with web analytics and phone-call tracking to make patient enquiries more visible.
The integrated programme generated 10,000+ leads in 2025, with a 94% increase in leads and 52.97% lower advertising costs year over year.
Explore the IQ Skin Clinics case studyResults cover calls and forms across the full programme, rather than attended appointments. Past results are not a forecast for another practice.
10,000+leads in 2025
across the integrated programme
across the integrated programme
Beyond the lead count
The phone rings.
What happens next?
If patients call to book, website forms tell only part of the story. Suitable call tracking helps connect those calls to the advertising that generated them.
We work with your team to understand which enquiries become bookings, attendance, and revenue. That gives you a clearer basis for deciding where to invest next.
- 01
Enquiry
Did the campaign bring a relevant call or form submission?
- 02
Appointment
Did that enquiry turn into a booking?
- 03
Attendance
Did the patient attend the appointment?
- 04
Value
What revenue can reliably be connected to that activity?
Measurement must suit the clinic's systems and privacy requirements. Clinical details stay out of advertising platforms. Explore our analytics, tracking and reporting approach.
Channel roles
Give each channel a clear role
02 · Performance Max
Build on what works
With strong Search coverage and dependable measurement in place, assess whether Google's wider channels bring additional relevant enquiries.
03 · Social video
Build familiarity and trust
Help people get to know the doctor through videos that explain services and answer common questions. In some specialties, social also brings enquiries directly.
We choose the mix around the clinic's goals and the evidence. Reporting should explain what each activity contributes, what remains uncertain, and what we recommend next. See our Google Ads management service.
FAQ
Questions doctors ask about Google Ads
Why does medical advertising experience matter?
Google applies restrictions to healthcare content and certain targeting and measurement methods. The requirements depend on the service, the landing page, and the market. Experience helps an agency account for these requirements when designing campaigns.
Can we measure return on investment?
Yes, we can improve visibility by connecting spending with revenue directly attributed to campaigns.
Is this for large clinics or private practices?
Both. We work with large clinics and private practices, tailoring the advertising strategy to your services, budget, and capacity for new appointments.
Can you improve our existing Google Ads campaigns?
Yes. We review your existing campaigns, tracking, and results to identify opportunities for improvement. We refine targeting, ad copy, bidding, and measurement, then expand campaigns where needed to support the services you want to grow.
How long does it take to start generating patient enquiries?
Campaigns can start generating patient enquiries immediately once they are live. We then optimise and scale activity around the results, your budget, and your capacity for new appointments.
Will we own and have access to our advertising account?
Always. You retain ownership and full access to your advertising account. We are 100% transparent about your campaigns, spending, and results, so you can see how your investment is being managed.
What is included in your Google Ads management service?
Our service includes Google Ads management, tracking setup and analytics, clear reporting, and ongoing consulting to help maximise results. We work with your team to turn campaign insights into practical improvements for your clinic.
How much should a clinic invest?
A sensible starting budget depends on demand, competition, patient acquisition economics, location, and the services you want to grow. It also needs to account for how many new appointments the clinic can accommodate. A budget recommendation should explain its assumptions and how performance will be assessed.