Healthcare performance marketing · IQ Skin Clinics
More medical leads, with substantially lower ad costs.
An integrated acquisition and measurement system helped three high-end Athens clinics generate consistent interest across a wide therapy portfolio.
The brief
Generate a steady flow of new clinic customers.
IQ Skin Clinics operates three high-end clinics in Athens. We were assigned the goal of consistently generating new customer leads and converting them into customers across the clinics’ numerous therapies.
The work needed to maintain interest across services while making performance measurable beyond website forms alone.
The approach & results
Paid media and call tracking closed the measurement gap.
We ran Google Ads—including Search, Display, and Performance Max—alongside Facebook Ads and native programmatic advertising. Traditional web analytics were combined with phone-call tracking to optimize performance using a more complete view of lead activity.
- 94% increase in customer leads through phone calls and website forms year over year.
- 10,000+ leads generated during 2025.
- 52.97% lower costs on the advertising budget year over year.
About the client
IQ Skin Clinics
IQ – Intensive Quality Skin Clinics has a presence in London and Athens. Its vision is to provide the most advanced, highest-quality clinical, invasive, and cosmetic dermatology services.
The clinics are equipped with cutting-edge lasers and energy-based medical devices for multiple applications and treatments. A highly experienced, rigorously trained, and certified medical and nursing team works to ensure safe and successful outcomes.
With 25 years of dermatology experience and expertise, IQ Skin Clinics has the largest range of laser and energy-based devices in Greece.
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