Cosmetics performance marketing · Juliette Armand
Cross-channel beauty marketing that returned 15X.
A coordinated performance strategy connected brand visibility, precise audience targeting, and ecommerce sales across Meta and Google.
The brief
Grow awareness and online sales together.
Juliette Armand hired us to increase brand awareness and online sales by creating cross-channel, top-of-mind awareness and performance campaigns.
The strategy included orchestrating every digital channel, including social media, social shopping, search ads, and Google Shopping ads.
The approach & results
Precision targeting turned visibility into revenue.
The campaign resulted in a remarkable 15X return on investment.
We deployed targeted campaigns across Meta and Google Ads. The key was using the latest platform tools—including first-party data marketing—to define and reach the right customer personas.
This strategic approach not only boosted sales but also enhanced Juliette Armand’s visibility in the competitive cosmetics and skincare industry.
“They responded perfectly to what we needed and they are really good in their job with actual, impressive results.”Bill PapaefstratiouHead of Marketing, Juliette Armand
About the client
Juliette Armand
Juliette Armand was established in 1992, when chemists Michalis Papaefstratiou and Ioulia Armagou decided to enter the beauty industry and develop new formulas under the brand “Juliette Armand, The Personal Professional Cosmetics.”
The company’s success and recognition are based on the continuous search for new formulas and the production of highly effective professional products designed to meet the highest demands of beauty professionals.
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