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What we’re learning and building.
Notes from active work across paid media, performance strategy, analytics, creative production, and practical AI.
Performance Max in 2026: A Practical Guide for Performance Marketers
How to steer, measure, and optimize Performance Max now that advertisers have better reporting, controls, and testing tools.
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We Ran Our First ChatGPT Ads Campaign. 5 Things We Learned.
ChatGPT Ads are not Google Ads with AI. Five early lessons on targeting, reporting limits, testing, and Context Hints.
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Meta Ad Spend Calculator | Estimate Competitor Facebook Budgets
Turn Meta Ads Library statistics into useful estimates of competitor Facebook and Instagram advertising budgets.
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Adgurus’ Founder Launches Marketing Consulting Service
A consulting offer for teams that need strategic guidance beyond traditional campaign execution.
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AdGurus Unveils Groundbreaking AI Video, Created with Google VEO 3
How AdGurus created an AI-generated social video campaign for Hosthub with Google VEO 3.
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Enhancing Google Ads with AI: Introducing Our Custom GPT Tool
Why we built a focused GPT from public resources and our internal Google Ads operating practices.
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Strategy vs Tactics in Paid Marketing
Paid advertising is a powerful vehicle, but it is not the map. Why execution needs a clear commercial strategy.
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