Travel performance marketing · Clio Muse Tours
1200% growth from market-specific travel campaigns.
Precise international acquisition and a stronger analytics foundation turned direct tour sales into a scalable growth channel.
The brief
Drive more direct tour purchases internationally.
Clio Muse Tours sought to enhance its online presence and drive direct tour purchases through its website. The objective was to design an international Google Ads campaign tailored to specific markets and tours for maximum relevance and efficiency.
Because the targeting window for tours is narrow, delivering the right message at the right moment was crucial. We also ran international Meta campaigns to supplement the company’s paid acquisition efforts.
The approach & results
Campaign precision met advanced analytics.
The strategy included upgrading analytics tracking with Google Analytics 4 and using BigQuery as a data warehouse, providing deeper insight into customer behavior and targeting efficiency.
Between 2022 and 2023, transactions and revenue increased by 1200%, achieved with only a 100% increase in ad spend.
The result underscores the value of market-specific campaigns and advanced analytics. The approach boosted sales while strengthening Clio Muse Tours’ visibility in the competitive travel and tourism industry.
“The custom reports they created for us were invaluable in getting a better understanding of the performance of our marketing efforts.”Yiannis NikolopoulosCEO, Clio Muse Tours
About the client
Clio Muse Tours
Clio Muse Tours is a pioneering company offering a unique blend of digital and cultural experiences through self-guided audio tours.
With a focus on innovation and storytelling, the company creates engaging tours that connect users with authentic local insights and historical perspectives across global destinations. It has created more than 450 self-guided tours in over 35 countries.
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