Fashion ecommerce marketing · MYA Collection
A full-funnel system that set a new sales record.
Coordinated Facebook, Instagram, Google Search, and Shopping campaigns turned an existing paid media program into sustained ecommerce growth.
The brief
Turn separate campaigns into one growth system.
When we started working with MYA Collection, the brand was already running ads on Facebook and Instagram. We used our performance marketing experience to create new fashion campaigns mapped to each stage of the marketing funnel.
Facebook and Instagram Ads worked alongside Google Shopping and Search in a coordinated system. In the first month, the company achieved an all-time sales record and continued to grow from there.
The approach & results
Every funnel stage had a clear role.
The structure drove 98.43% first-year revenue growth—more than €150,000—and increased orders by 30% in the first month.
- Organic content: Organic traffic and influencer audiences entered the funnel here.
- Awareness: Google Shopping and Instagram Catalog ads reached new prospective customers.
- Consideration: Curated content, carousels, and social shopping experiences deepened engagement.
- Conversion: Google Search brand campaigns and retargeting converted engaged visitors into customers.
- Repeat buyers: Selected retargeting content encouraged previous customers to purchase again.
About the client
MYA Collection
MYA’s vision is to design and create women’s clothing inspired by explorations of exotic places and different cultures around the world. Its collections are designed to represent each woman individually.
The journey began in 2016, when Dimitra Nika pursued her dream of creating her own brand. Influenced by her travel experiences, she brings a sense of beauty and freedom to the modern woman.
MYA taps into the beauty, love, and freedom that complement the female spirit—the vibrant, expressive character that emerges on vacation and in the real world.
Visit myacollection.com ↗Your next growth story
Bring us the commercial challenge.
We’ll connect strategy, paid media, and measurement around the outcome your business needs next.