Ecommerce performance marketing · One Zipper
Nearly twice the revenue. A stronger return on every ad euro.
A hands-on Meta Ads strategy aligned campaigns, creative testing, audiences, and budgets with the brand’s commercial goals and seasonality.
The brief
Make Meta Ads a more profitable growth channel.
One Zipper hired AdGurus to manage its social media advertising and accelerate online sales across its beach, Pilates, gym, and yoga towel collections and beach ponchos.
The goal was not simply to run more ads. It was to build a more disciplined performance system—one that could increase conversions, strengthen return on ad spend, lower acquisition costs, and use the available budget more efficiently.
The approach & results
Continuous optimization turned momentum into measurable growth.
We developed and managed One Zipper’s paid media strategy across Facebook and Instagram, combining hands-on campaign management with continuous testing, analysis, and budget optimization.
- Campaign strategy: Structured Meta campaigns around the brand’s commercial priorities, product range, and seasonal demand.
- Creative and audience testing: Monitored which messages, formats, and audiences produced the strongest conversion performance.
- Budget efficiency: Reallocated spend according to results, improving ROAS while reducing wasted investment.
- Commercial impact: Increased revenue by 98.5% year over year and improved ROAS by 40%.
“What impresses us most is AdGurus’ combination of strategic thinking, responsiveness, and hands-on campaign management. They take the time to understand our brand, commercial goals, and seasonality, then continuously monitor performance, test new approaches, and optimize based on the data. Their approach feels genuinely personalized, and they’re proactive in finding new opportunities to improve sales, ROAS, and overall campaign efficiency.”Youli LaraFounder, One Zipper · Verified 5.0 Clutch review Read the verified review on Clutch ↗
About the client
One Zipper
One Zipper is a Greek ecommerce brand creating stylish, practical towels and ponchos for life in motion—from the beach and boat to Pilates, yoga, and the gym.
Its soft microfibre beach towels are lightweight, highly absorbent, fast-drying, sand-free, and compact enough to travel anywhere. The wider collection includes beach ponchos, Pilates reformer towels, gym and yoga towels, and thoughtfully designed accessories.
One Zipper brings together functional innovation, expressive design, and a distinctly Mediterranean point of view.
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